The Marketing Plan
Completed by Alexander Kennard
April 17, 2018
16 hours (approximately)
Alexander Kennard 's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Integrated Marketing Communications
- Category: Marketing Channel
- Category: Customer Retention
- Category: Market Analysis
- Category: Growth Strategies
- Category: Planning
- Category: Performance Measurement
- Category: Performance Metric
- Category: Customer Acquisition Management
