Developing a Winning Marketing Strategy
Completed by David Bastisch
January 20, 2017
16 hours (approximately)
David Bastisch's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Product Planning
- Category: Competitive Analysis
- Category: Marketing
- Category: Marketing Strategies
- Category: Marketing Effectiveness
- Category: Strategic Marketing
- Category: Brand Management
- Category: Marketing Strategy and Techniques
- Category: Market Analysis
- Category: Consumer Behaviour
- Category: Product Marketing
- Category: Marketing Planning
