Positioning: What you need for a successful Marketing Strategy
Completed by Tatiana Filippova
July 11, 2018
11 hours (approximately)
Tatiana Filippova's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Customer Insights
- Category: Competitive Analysis
- Category: Value Propositions
- Category: Market Dynamics
- Category: Consumer Behaviour
- Category: Market Intelligence
- Category: Product Strategy
- Category: Marketing
- Category: Marketing Strategy and Techniques
- Category: Marketing Strategies
- Category: Product Marketing
- Category: Market Research
