Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by ANDREW NG SENG CHEE
October 1, 2018
18 hours (approximately)
ANDREW NG SENG CHEE 's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Marketing Channel
- Category: Personalized Campaigns
- Category: AI Personalization
- Category: Marketing Analytics
- Category: Digital Media Strategy
- Category: Integrated Marketing Communications
- Category: Journey Mapping
- Category: Data-Driven Marketing
- Category: Marketing Automation
- Category: Social Media
- Category: Communication Strategies
- Category: Marketing Communications
