Set and Evaluate Winning Marketing KPIs
Completed by Débora Melo Souza
March 30, 2026
1 hours (approximately)
Débora Melo Souza's account is verified. Coursera certifies their successful completion of Set and Evaluate Winning Marketing KPIs
What you will learn
KPIs must map directly to strategic objectives.
Centralized documentation builds accountability and transparency.
Regular KPI evaluation prevents underperformance.
Analytical rigor converts data into strategic action
Skills you will gain
- Category: Performance Management
- Category: Data-Driven Marketing
- Category: Corrective and Preventive Action (CAPA)
- Category: Root Cause Analysis
- Category: Campaign Management
- Category: Performance Reporting
- Category: Benchmarking
- Category: Data-Driven Decision-Making
- Category: Gap Analysis
- Category: Performance Metric
- Category: Performance Measurement
- Category: Key Performance Indicators (KPIs)
