The Marketing Plan
Completed by Alexander Kuzovlev
June 4, 2019
16 hours (approximately)
Alexander Kuzovlev's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Planning
- Category: Market Analysis
- Category: Marketing Channel
- Category: Customer Retention
- Category: Performance Metric
- Category: Financial Management
- Category: Marketing Communications
- Category: Market Research
- Category: Marketing Analytics
- Category: Integrated Marketing Communications
- Category: Performance Measurement
- Category: Customer Analysis
