Search Engine Marketing
Completed by Prem Sachdeva
November 6, 2025
15 hours (approximately)
Prem Sachdeva's account is verified. Coursera certifies their successful completion of Search Engine Marketing
What you will learn
Master SEM fundamentals and understand SEM vs. SEO.
Optimize Google Ads campaigns for better ROI.
Implement advanced targeting and remarketing strategies.
Utilize Google Ads tools like Performance Max and Universal App Campaigns.
Skills you will gain
- Category: Digital Marketing
- Category: Online Advertising
- Category: Digital Marketing Campaigns
- Category: Paid media
- Category: Marketing
- Category: Bidding
- Category: Search Engine Optimization
- Category: Search Engine Marketing
- Category: Pay Per Click Advertising
- Category: Google Ads
- Category: Advertising
- Category: Google Analytics
