Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
Completed by Tom McAllister
August 29, 2016
18 hours (approximately)
Tom McAllister's account is verified. Coursera certifies their successful completion of Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
What you will learn
Strategically develop a digital marketing communication plan.
Appropriately relate your marketing goals with the communication strategies and the channels.
Effectively employ the right tools and strategies to amplify the impact of your digital campaign through digital and social media.
Identify the key performance indicators and analyze the return on investment of a digital campaign.
Skills you will gain
- Category: Marketing
- Category: Web Analytics and SEO
- Category: Digital Marketing Campaigns
- Category: Digital Media Strategy
- Category: Digital Brand Strategy
- Category: Digital Marketing
- Category: Content Strategy
- Category: Search Engine Marketing
- Category: Data-Driven Marketing
- Category: Social Media Campaigns
- Category: Search Engine Optimization
- Category: Social Media Marketing
