JTBD Playbook: Align Strategy with Customer Needs
Completed by Cynthia Roxana Peña Wagner
March 13, 2026
10 hours (approximately)
Cynthia Roxana Peña Wagner's account is verified. Coursera certifies their successful completion of JTBD Playbook: Align Strategy with Customer Needs
What you will learn
Identify and map customers' core Jobs to Be Done to uncover high-impact opportunities
Formulate value propositions and product roadmaps that align teams around real customer goals
Integrate JTBD insights with agile, lean, and design thinking practices to drive continuous innovation
Skills you will gain
- Category: User Feedback
- Category: Customer experience improvement
- Category: Product Strategy
- Category: Journey Mapping
- Category: Value Propositions
- Category: Product Development
- Category: Market Analysis
- Category: Agile Product Development
- Category: Innovation
- Category: Market Opportunities
- Category: Customer Insights
- Category: Product Roadmaps
