SEO Visibility, Keyword Research, and Auditing
Completed by Mackenzie Kaye Stock
August 9, 2026
7 hours (approximately)
Mackenzie Kaye Stock's account is verified. Coursera certifies their successful completion of SEO Visibility, Keyword Research, and Auditing
What you will learn
Measure SEO visibility using core metrics and performance indicators
Conduct keyword research to identify high-value and competitive opportunities.
Audit technical and competitive SEO gaps using industry tools.
Track brand mentions and visibility trends over time.
Skills you will gain
- Category: Marketing
- Category: Generative Engine Optimization (GEO)
- Category: Content Strategy
- Category: Market Share
- Category: Pay Per Click Advertising
- Category: Search Engine Marketing
- Category: Competitive Analysis
- Category: Digital Marketing Tools
- Category: Keyword Research
- Category: Gap Analysis
- Category: Campaign Planning
- Category: Competitive Intelligence
