Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Florian Maier
September 4, 2015
18 hours (approximately)
Florian Maier's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Strategic Communication
- Category: Digital Marketing
- Category: Marketing Channel
- Category: Social Media
- Category: Cross-Channel Marketing
- Category: Marketing Strategies
- Category: Journey Mapping
- Category: Marketing Automation
- Category: MarTech
- Category: Integrated Marketing Communications
- Category: Data-Driven Marketing
- Category: Communication Strategies
