Developing a Winning Marketing Strategy
Completed by Jake Lenz
August 29, 2021
16 hours (approximately)
Jake Lenz's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Market Research
- Category: Customer Insights
- Category: Marketing Strategy and Techniques
- Category: Marketing Planning
- Category: Strategic Marketing
- Category: Marketing Strategies
- Category: Consumer Behaviour
- Category: Value Propositions
- Category: Brand Strategy
- Category: Target Audience
- Category: Market Analysis
- Category: Brand Management
