Google Ads for Beginners
Completed by Nicole Márquez Salamanca
March 19, 2026
2 hours (approximately)
Nicole Márquez Salamanca's account is verified. Coursera certifies their successful completion of Google Ads for Beginners
What you will learn
Create a Google Ads account and set up first campaign structure
Create ad groups, do keyword research, set up audience targeting, and write ads
Learn how to use the tools and settings available to optimize campaigns and make them profitable
Skills you will gain
- Category: Target Audience
- Category: Google Ads
- Category: Campaign Management
- Category: Advertising Campaigns
- Category: Keyword Research
- Category: Marketing
- Category: Advertising
- Category: Paid media
- Category: Digital Advertising
- Category: Digital Marketing
- Category: Search Engine Marketing
- Category: Pay Per Click Advertising
