The Marketing Plan
Completed by David Vass
August 27, 2018
16 hours (approximately)
David Vass's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Case Studies
- Category: Strategic Marketing
- Category: Marketing Strategies
- Category: Planning
- Category: Business Planning
- Category: Product Planning
- Category: Marketing Budgets
- Category: Profit and Loss (P&L) Management
- Category: Marketing
- Category: Product Marketing
- Category: Market Analysis
- Category: Promotional Strategies
