The Marketing Plan
Completed by David Vass
August 27, 2018
16 hours (approximately)
David Vass's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Performance Measurement
- Category: Customer Retention
- Category: Financial Management
- Category: Performance Metric
- Category: Marketing Communications
- Category: Market Analysis
- Category: Growth Strategies
- Category: Customer Analysis
- Category: Marketing Channel
- Category: Planning
- Category: Market Research
- Category: Customer Acquisition Management
