Product Marketing and Go-to-Market Strategy
Completed by William Eric Lyth
May 8, 2026
6 hours (approximately)
William Eric Lyth's account is verified. Coursera certifies their successful completion of Product Marketing and Go-to-Market Strategy
What you will learn
Develop and execute high-impact go-to-market strategies
Craft compelling messaging and brand positioning for tech products
Lead and collaborate effectively across product, sales, and marketing teams
Skills you will gain
- Category: Brand Strategy
- Category: Customer experience improvement
- Category: Go To Market Strategy
- Category: Product Strategy
- Category: Branding
- Category: Strategic Marketing
- Category: Product Management
- Category: Strategic Partnership
- Category: Commercialization
- Category: Market Share
- Category: Marketing Planning
- Category: User Feedback
