Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Margarita Sotnikova
September 7, 2015
18 hours (approximately)
Margarita Sotnikova's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Data-Driven Marketing
- Category: Marketing Strategies
- Category: Social Media
- Category: Consumer Behaviour
- Category: Digital Marketing
- Category: Personalized Campaigns
- Category: Marketing Communications
- Category: Integrated Marketing Communications
- Category: Strategic Communication
- Category: Marketing Automation
- Category: Digital Media Strategy
- Category: Marketing Analytics
