Generative AI in Marketing
Completed by Karen Hopkins
May 1, 2026
4 hours (approximately)
Karen Hopkins's account is verified. Coursera certifies their successful completion of Generative AI in Marketing
What you will learn
Apply AI tools like ChatGPT and DALL·E to create blog posts, ads, social media, and video content tailored to brand needs
Automate marketing workflows with AI, including campaign targeting, personalization, customer segmentation, and optimization.
Analyze real-world case studies of AI in digital marketing to connect strategy with measurable performance outcomes.
Evaluate ethical, creative, and strategic considerations when applying AI tools in marketing campaigns.
Skills you will gain
- Category: Responsible AI
- Category: Personalized Campaigns
- Category: AI Workflows
- Category: Prompt Engineering Tools
- Category: Advertising
- Category: Email Automation
- Category: Advertising Campaigns
- Category: Pay Per Click Advertising
- Category: Strategic Marketing
- Category: Performance marketing
- Category: Data-Driven Marketing
- Category: Marketing Analytics
