The Marketing Plan
Completed by Terese De-Ann Henry
December 7, 2016
16 hours (approximately)
Terese De-Ann Henry's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Market Analysis
- Category: Growth Strategies
- Category: Performance Metric
- Category: Marketing Communications
- Category: Financial Management
- Category: Marketing Analytics
- Category: Marketing Management
- Category: Marketing Channel
- Category: Planning
- Category: Integrated Marketing Communications
- Category: Performance Measurement
- Category: Customer Retention
