Content Development and Management
Completed by Aleksejs Masaitis
November 4, 2025
32 hours (approximately)
Aleksejs Masaitis's account is verified. Coursera certifies their successful completion of Content Development and Management
What you will learn
Distinguish different types of PR content based on their purpose and function within a PR campaign
Apply editing and proofreading best practices to ensure the quality and effectiveness of PR content
Develop strategies for organizing and managing various types of PR content efficiently
Effectively plan and schedule PR campaign content for optimal impact using a content calendar that is aligned with a PR strategy
Skills you will gain
- Category: Proofreading
- Category: Target Audience
- Category: Content Creation
- Category: Content Strategy
- Category: Strategic Communication
- Category: Communication Planning
- Category: Responsible AI
- Category: Content Management Systems
- Category: Editing
- Category: Driving engagement
- Category: Content Management
- Category: Press Releases
