Customer Value, Acquisition, and Retention
Completed by GREESHMA SHETTY
June 25, 2026
4 hours (approximately)
GREESHMA SHETTY's account is verified. Coursera certifies their successful completion of Customer Value, Acquisition, and Retention
What you will learn
In this course, you'll learn how to distinguish between the concepts of customer lifetime value, customer equity, and customer relationship.
Skills you will gain
- Category: Customer Retention
- Category: Predictive Modeling
- Category: Marketing Effectiveness
- Category: Customer Relationship Building
- Category: Brand Loyalty
- Category: Customer Relationship Management
- Category: Marketing Strategies
- Category: Customer Acquisition Management
- Category: Customer Analysis
- Category: Marketing Analytics
- Category: Customer Data Management
- Category: Return On Investment
