- Digital Marketing
- Risk Management
- Marketing Strategies
- Key Performance Indicators (KPIs)
- Owned Media
- Integrated Marketing Communications
- Customer Relationship Management
- Marketing Effectiveness
- Paid media
- Search Engine Optimization
- Social Media Marketing
- Shared Media
Digital Media and Marketing Strategies
Completed by Amir Mohamed Lotfy
January 17, 2020
19 hours (approximately)
Amir Mohamed Lotfy's account is verified. Coursera certifies their successful completion of Digital Media and Marketing Strategies
What you will learn
Strategically develop a digital marketing communication plan.
Appropriately relate your marketing goals with the communication strategies and the channels.
Effectively employ the right tools and strategies to amplify the impact of your digital campaign through digital and social media.
Identify the key performance indicators and analyze the return on investment of a digital campaign.
Skills you will gain
