Digital Marketing Landscape
Completed by Alasdair Millard
March 27, 2026
11 hours (approximately)
Alasdair Millard's account is verified. Coursera certifies their successful completion of Digital Marketing Landscape
What you will learn
Understand digital marketing fundamentals, history, and key channels.
Differentiate between digital and traditional marketing, and evaluate their ROI.
Implement the 4Ps, SAVE Framework, and use Mintzberg's 5Ps with PESTLE and SWOT.
Leverage technology in marketing communications, and analyze influencer and video marketing.
Skills you will gain
- Category: E-Commerce
- Category: Marketing Strategies
- Category: Customer Engagement
- Category: Strategic Marketing
- Category: Digital Marketing
- Category: Content Optimization
- Category: Marketing
- Category: Digital Advertising
- Category: Digital Content
- Category: Social Media Marketing
- Category: Brand Awareness
- Category: UI/UX Strategy
