Strategic Brand Management
Completed by Poonam Jayarajan
April 3, 2025
33 hours (approximately)
Poonam Jayarajan's account is verified. Coursera certifies their successful completion of Strategic Brand Management
What you will learn
Understand and appreciation of the role of brands in in creating business and shareholder value.
Develop understanding of frameworks and concepts that can help in brand planning and execution.
Enhance the ability to plan and execute impactful brand strategies.
Think critically about the strategies and tactics involved in building, managing, leveraging, and sustaining strong brands.
Skills you will gain
- Category: Product Lifecycle Management
- Category: Branding
- Category: Brand Awareness
- Category: Business Metrics
- Category: Brand Marketing
- Category: Consumer Behaviour
- Category: Value Propositions
- Category: Cross-Channel Marketing
- Category: Brand Strategy
- Category: Business Valuation
- Category: Marketing Management
- Category: Strategic Marketing
