AI Agents 101: Tools for Marketing & Business
Completed by Fabian Kersten
January 10, 2026
6 hours (approximately)
Fabian Kersten's account is verified. Coursera certifies their successful completion of AI Agents 101: Tools for Marketing & Business
What you will learn
Build and deploy custom AI agents using tools like ChatGPT, Gemini, and ElevenLabs to streamline marketing workflows.
Apply prompt engineering techniques to guide agent behavior, automate content creation, and personalize customer experiences.
Identify ethical risks in AI agent deployment and implement responsible guardrails and monitoring strategies.
Skills you will gain
- Category: Automation
- Category: Ethical Standards And Conduct
- Category: Content Management
- Category: Marketing Strategies
- Category: Artificial Intelligence and Machine Learning (AI/ML)
- Category: Content Creation
- Category: Interactive Data Visualization
- Category: Customer experience improvement
- Category: Business Ethics
- Category: Creativity
- Category: Generative AI
- Category: Natural Language Processing
