GenAI for Digital Marketing Specialists
Completed by Ada Silvia Piñatelli Lopez
September 15, 2025
2 hours (approximately)
Ada Silvia Piñatelli Lopez's account is verified. Coursera certifies their successful completion of GenAI for Digital Marketing Specialists
What you will learn
Understand the core functions of GenAI in digital marketing, distinguish it from traditional approaches, and identify its strengths and weaknesses.
Review case studies and assess the impact of GenAI on digital marketing operations, integrating best practices into your workflow.
Address ethical considerations, including bias, equity, data confidentiality, and security, while using GenAI tools.
Skills you will gain
- Category: Content Marketing
- Category: Generative AI
- Category: Data-Driven Marketing
- Category: Responsible AI
- Category: Data Analysis
- Category: Branding
- Category: Brand Strategy
- Category: Marketing Analytics
- Category: Brand Management
- Category: Data Ethics
- Category: Content Creation
