Positioning: What you need for a successful Marketing Strategy
Completed by Ana Morell
July 29, 2019
11 hours (approximately)
Ana Morell's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Product Strategy
- Category: Consumer Behaviour
- Category: Value Propositions
- Category: Customer Insights
- Category: Marketing Strategies
- Category: Product Marketing
- Category: Target Audience
- Category: Market Dynamics
- Category: Marketing
- Category: Market Trend
- Category: Strategic Marketing
- Category: Competitive Analysis
