Behavioral Marketing
Completed by Asraa Faraj Khasheebah
October 2, 2025
7 hours (approximately)
Asraa Faraj Khasheebah's account is verified. Coursera certifies their successful completion of Behavioral Marketing
What you will learn
Understand behavioral marketing fundamentals and how consumer actions influence campaigns.
Learn data collection, audience segmentation, and strategy building for targeted efforts.
Explore practical use of behavioral data for acquisition, retention, and customer growth.
Gain skills to design data-driven marketing strategies that improve ROI.
Skills you will gain
- Category: Cross-Channel Marketing
- Category: Social Media Marketing
- Category: Google Ads
- Category: Target Market
- Category: Marketing Analytics
- Category: Marketing Strategies
- Category: Customer Relationship Management
- Category: Personalized Campaigns
- Category: Driving engagement
- Category: Marketing Effectiveness
- Category: Data-Driven Marketing
- Category: Online Advertising
