Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Evgenia Sevostyanova
December 12, 2018
18 hours (approximately)
Evgenia Sevostyanova's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Personalized Campaigns
- Category: Data-Driven Decision-Making
- Category: MarTech
- Category: Journey Mapping
- Category: Online Advertising
- Category: Marketing Automation
- Category: Integrated Marketing Communications
- Category: Data-Driven Marketing
- Category: Digital Marketing Tools
- Category: Communication Strategies
- Category: Strategic Communication
- Category: AI Personalization
