Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Anna Marie Beaulieu Sharkey
August 27, 2015
18 hours (approximately)
Anna Marie Beaulieu Sharkey's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Digital Marketing
- Category: Integrated Marketing Communications
- Category: Strategic Communication
- Category: Data-Driven Decision-Making
- Category: Consumer Behaviour
- Category: Journey Mapping
- Category: Data Ethics
- Category: MarTech
- Category: Cross-Channel Marketing
- Category: Social Media
- Category: Marketing Automation
- Category: Communication Strategies
