Introduction to Generative Engine Optimization (GEO)
Completed by Camryn Ann-Schaap Ciano
August 26, 2026
8 hours (approximately)
Camryn Ann-Schaap Ciano's account is verified. Coursera certifies their successful completion of Introduction to Generative Engine Optimization (GEO)
What you will learn
Understand how generative AI engines retrieve, synthesize, and rank content.
Apply GEO frameworks to improve content visibility in AI-driven search results.
Design prompts, metadata, and structures that align with generative model reasoning.
Implement ethical and sustainable GEO practices for long-term digital growth.
Skills you will gain
- Category: Generative Engine Optimization (GEO)
- Category: Content Creation
- Category: Lead Generation
- Category: Web Analytics and SEO
- Category: Google Gemini
- Category: Responsible AI
- Category: Gemini
- Category: Prompt Engineering
- Category: Generative AI
- Category: Performance Measurement
- Category: Large Language Modeling
- Category: Content Strategy
