Customer Value, Acquisition, and Retention
Completed by Ishan Bothra
April 18, 2025
4 hours (approximately)
Ishan Bothra's account is verified. Coursera certifies their successful completion of Customer Value, Acquisition, and Retention
What you will learn
In this course, you'll learn how to distinguish between the concepts of customer lifetime value, customer equity, and customer relationship.
Skills you will gain
- Category: Customer Relationship Building
- Category: Brand Loyalty
- Category: Marketing Analytics
- Category: Marketing Strategies
- Category: Return On Investment
- Category: Customer Insights
- Category: Loyalty Programs
- Category: Predictive Modeling
- Category: Customer Acquisition Management
- Category: Customer Data Management
- Category: Customer Analysis
- Category: Customer Retention
