Customer Value, Acquisition, and Retention
Completed by Ishan Bothra
April 18, 2025
4 hours (approximately)
Ishan Bothra's account is verified. Coursera certifies their successful completion of Customer Value, Acquisition, and Retention
What you will learn
In this course, you'll learn how to distinguish between the concepts of customer lifetime value, customer equity, and customer relationship.
Skills you will gain
- Category: Customer Data Management
- Category: Predictive Modeling
- Category: Customer Retention
- Category: Customer Analysis
- Category: Marketing Effectiveness
- Category: Customer Insights
- Category: Marketing Strategies
- Category: Return On Investment
- Category: Customer Acquisition Management
- Category: Marketing Analytics
- Category: Customer Relationship Building
- Category: Customer Relationship Management
