Marketing Automation, Analytics, and Brand Compliance
Completed by Katharina Jacobi
July 28, 2026
5 hours (approximately)
Katharina Jacobi's account is verified. Coursera certifies their successful completion of Marketing Automation, Analytics, and Brand Compliance
What you will learn
Build and test multi-step automated email sequences using marketing automation tools with personalized content and scheduled delivery.
Analyze campaign performance metrics against industry benchmarks and calculate conversion rates to identify optimization opportunities.
Manage lead data in CRM systems by importing contacts, updating lifecycle stages, and creating follow-up tasks for sales teams.
Audit marketing assets for brand compliance using style guides and score adherence to visual standards across digital channels.
Skills you will gain
- Category: Style Guides
- Category: Data Import/Export
- Category: Compliance Auditing
- Category: Performance Measurement
- Category: Email Automation
- Category: Customer Relationship Management
- Category: Campaign Management
- Category: Marketo
- Category: Email Marketing
- Category: Marketing Automation
- Category: Brand Management
- Category: Performance Analysis
