Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Hufriz Aspi Patel
October 12, 2016
18 hours (approximately)
Hufriz Aspi Patel's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Marketing Strategies
- Category: Data-Driven Marketing
- Category: Consumer Behaviour
- Category: MarTech
- Category: Data Ethics
- Category: Cross-Channel Marketing
- Category: Marketing Channel
- Category: Journey Mapping
- Category: Digital Media Strategy
- Category: Marketing Analytics
- Category: Social Media
- Category: Marketing Automation
