Customer Value, Acquisition, and Retention
Completed by Luis Carlos Figueroa
April 30, 2025
4 hours (approximately)
Luis Carlos Figueroa's account is verified. Coursera certifies their successful completion of Customer Value, Acquisition, and Retention
What you will learn
In this course, you'll learn how to distinguish between the concepts of customer lifetime value, customer equity, and customer relationship.
Skills you will gain
- Category: Data-Driven Marketing
- Category: Customer Retention
- Category: Customer Acquisition Management
- Category: Marketing Strategies
- Category: Customer Analysis
- Category: Return On Investment
- Category: Loyalty Programs
- Category: Customer Relationship Management
- Category: Customer Insights
- Category: Brand Loyalty
- Category: Customer Relationship Building
- Category: Marketing Analytics
