Customer Value, Acquisition, and Retention
Completed by Luis Carlos Figueroa
April 30, 2025
4 hours (approximately)
Luis Carlos Figueroa's account is verified. Coursera certifies their successful completion of Customer Value, Acquisition, and Retention
What you will learn
In this course, you'll learn how to distinguish between the concepts of customer lifetime value, customer equity, and customer relationship.
Skills you will gain
- Category: Marketing Strategies
- Category: Return On Investment
- Category: Customer Relationship Management
- Category: Customer Insights
- Category: Loyalty Programs
- Category: Customer Analysis
- Category: Marketing Effectiveness
- Category: Marketing Analytics
- Category: Predictive Modeling
- Category: Customer Acquisition Management
- Category: Customer Data Management
- Category: Customer Relationship Building
