Foundations of Digital Marketing and E-commerce
Completed by Raluca M. Neagu Rusu
July 12, 2024
12 hours (approximately)
Raluca M. Neagu Rusu's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Conversion Funnel Analysis
- Category: Customer Engagement
- Category: Search Engine Marketing
- Category: Marketing Strategies
- Category: Performance marketing
- Category: Web Analytics and SEO
- Category: Data Storytelling
- Category: Branding
- Category: E-Commerce
- Category: Search Engine Optimization
- Category: Performance Metric
- Category: Data-Driven Decision-Making
