The Marketing Plan
Completed by Mallolan Rajagopalan
September 21, 2025
16 hours (approximately)
Mallolan Rajagopalan's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Market Analysis
- Category: Planning
- Category: Marketing Channel
- Category: Customer Retention
- Category: Performance Metric
- Category: Financial Management
- Category: Customer Acquisition Management
- Category: Customer Analysis
- Category: Performance Measurement
- Category: Market Research
- Category: Marketing Communications
- Category: Marketing Analytics
