CRM: Analyze, Apply & Optimize Customer Success
Completed by FIONA IGBOGBO
April 28, 2026
8 hours (approximately)
FIONA IGBOGBO's account is verified. Coursera certifies their successful completion of CRM: Analyze, Apply & Optimize Customer Success
What you will learn
Analyze CRM principles and customer lifecycle stages to support effective acquisition and retention strategies.
Classify customer portfolios and design value-driven experiences that strengthen engagement and loyalty.
Apply CRM automation and analytical tools to improve sales, marketing, service delivery, and success planning.
Skills you will gain
- Category: Customer Insights
- Category: Brand Loyalty
- Category: Customer Acquisition Management
- Category: Business
- Category: Marketing Operations
- Category: Marketing Automation
- Category: Data-Driven Marketing
- Category: Customer Relationship Management
- Category: Customer Retention
- Category: Customer experience strategy (CX)
- Category: Customer experience improvement
- Category: Customer Data Management
