Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Selica T. A. Blackwood
November 21, 2016
18 hours (approximately)
Selica T. A. Blackwood's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Cross-Channel Marketing
- Category: Communication Strategies
- Category: Marketing Communications
- Category: AI Personalization
- Category: Data-Driven Decision-Making
- Category: Strategic Communication
- Category: Media and Communications
- Category: Online Advertising
- Category: Digital Marketing
- Category: Social Media
- Category: Integrated Marketing Communications
- Category: Marketing Channel
