Foundations of Sports Marketing
Completed by James Campbell
February 1, 2026
19 hours (approximately)
James Campbell's account is verified. Coursera certifies their successful completion of Foundations of Sports Marketing
What you will learn
Understand the principles and emotional drivers of sports marketing
Identify key actors and dynamics in the sports marketing ecosystem
Apply KPIs and ROI to evaluate campaign effectiveness
Skills you will gain
- Category: Customer Engagement
- Category: Data Analysis
- Category: Strategic Partnership
- Category: Digital Marketing
- Category: Marketing
- Category: Public Relations
- Category: Key Performance Indicators (KPIs)
- Category: Marketing Strategy and Techniques
- Category: Return On Investment
- Category: Consumer Behaviour
- Category: Marketing Analytics
- Category: Creative Thinking
