Foundations of Sports Marketing
Completed by Yolieris DÃaz Rivera
January 21, 2026
19 hours (approximately)
Yolieris DÃaz Rivera's account is verified. Coursera certifies their successful completion of Foundations of Sports Marketing
What you will learn
Understand the principles and emotional drivers of sports marketing
Identify key actors and dynamics in the sports marketing ecosystem
Apply KPIs and ROI to evaluate campaign effectiveness
Skills you will gain
- Category: Marketing Strategy and Techniques
- Category: Return On Investment
- Category: Marketing
- Category: Stakeholder Management
- Category: Strategic Partnership
- Category: Data Analysis
- Category: Consumer Behaviour
- Category: Brand Management
- Category: Customer Engagement
- Category: Sales Process
- Category: Product Marketing
- Category: Public Relations
