The Marketing Plan
Completed by FARRIED JASON DUFRENE
June 6, 2021
16 hours (approximately)
FARRIED JASON DUFRENE's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Market Analysis
- Category: Growth Strategies
- Category: Performance Metric
- Category: Marketing Communications
- Category: Financial Management
- Category: Marketing Analytics
- Category: Marketing Management
- Category: Marketing Channel
- Category: Planning
- Category: Integrated Marketing Communications
- Category: Performance Measurement
- Category: Customer Retention
