Behavioral Marketing
Completed by Meredith Spear
March 17, 2026
7 hours (approximately)
Meredith Spear's account is verified. Coursera certifies their successful completion of Behavioral Marketing
What you will learn
Understand behavioral marketing fundamentals and how consumer actions influence campaigns.
Learn data collection, audience segmentation, and strategy building for targeted efforts.
Explore practical use of behavioral data for acquisition, retention, and customer growth.
Gain skills to design data-driven marketing strategies that improve ROI.
Skills you will gain
- Category: Social Media Marketing
- Category: Google Ads
- Category: Cross-Channel Marketing
- Category: Target Market
- Category: Customer Relationship Management
- Category: Digital Advertising
- Category: Personalized Campaigns
- Category: Driving engagement
- Category: Data-Driven Marketing
- Category: Marketing Effectiveness
- Category: Online Advertising
- Category: Email Marketing
