Search Engine Marketing
Completed by Chen SHAN
September 18, 2025
15 hours (approximately)
Chen SHAN's account is verified. Coursera certifies their successful completion of Search Engine Marketing
What you will learn
Master SEM fundamentals and understand SEM vs. SEO.
Optimize Google Ads campaigns for better ROI.
Implement advanced targeting and remarketing strategies.
Utilize Google Ads tools like Performance Max and Universal App Campaigns.
Skills you will gain
- Category: Google Analytics
- Category: Marketing Automation
- Category: Marketing
- Category: Pay Per Click Advertising
- Category: Digital Advertising
- Category: Advertising Campaigns
- Category: Campaign Management
- Category: Search Engine Optimization
- Category: Target Audience
- Category: Google Ads
- Category: Digital Marketing
- Category: Digital Marketing Campaigns
