Implement B2C Lifecycle Tactics
Completed by Seth Trachtman
July 27, 2026
2 hours (approximately)
Seth Trachtman's account is verified. Coursera certifies their successful completion of Implement B2C Lifecycle Tactics
What you will learn
Analyze B2C purchase and engagement behavior using RFM data
Build abandoned cart, post-purchase, and win-back flows in Klaviyo
Apply triggers, delays, splits, and exit conditions to lifecycle flows
Evaluate B2C offers based on conversion, margin impact, and segment fit
Skills you will gain
- Category: Product Lifecycle Management
- Category: Marketing Automation
- Category: Promotional Strategies
- Category: Customer Communications Management
- Category: Sales
- Category: E-Commerce
- Category: Marketing Strategies
- Category: Target Audience
- Category: Customer Engagement
- Category: Workflow Management
- Category: Customer Analysis
- Category: Performance Measurement
