Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Margaret Ann Fero
January 27, 2016
18 hours (approximately)
Margaret Ann Fero's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Marketing Automation
- Category: Digital Media Strategy
- Category: Marketing Analytics
- Category: Social Media
- Category: Cross-Channel Marketing
- Category: Journey Mapping
- Category: MarTech
- Category: Communication Strategies
- Category: Marketing Communications
- Category: Personalized Campaigns
- Category: Strategic Communication
- Category: Data Ethics
