Social Media Marketing
Completed by Erin Murfin
August 6, 2026
12 hours (approximately)
Erin Murfin's account is verified. Coursera certifies their successful completion of Social Media Marketing
What you will learn
Gain essential skills in social media marketing and management to elevate your digital marketing and growth hacking journey.
Develop a social media strategy by mastering planning, goal-setting, and platform selection across channels like Facebook, Instagram, LinkedIn, & X.
Create and manage engaging content across various formats using tools like Canva & inVideo for enhanced audience interaction and community building.
Analyze and optimize performance using key metrics and management tools to monitor campaigns, measure engagement, and refine strategies.
Skills you will gain
- Category: Social Media Content
- Category: Social Media Marketing
- Category: Brand Strategy
- Category: Market Research
- Category: Social Media Analytics
- Category: Content Optimization
- Category: Growth Strategies
- Category: Drive Engagement
- Category: Social Media Management
- Category: Content Performance Analysis
- Category: Content Creation
- Category: Instagram
