Market Intelligence and Audience Insights
Completed by Melissa Rose Bajka
August 30, 2026
8 hours (approximately)
Melissa Rose Bajka's account is verified. Coursera certifies their successful completion of Market Intelligence and Audience Insights
What you will learn
Conduct audience research studies and analyze customer segments.
Monitor competitor changes using competitive intelligence tools.
Evaluate pricing strategies and market positioning.
Transform marketing data into actionable strategic insights.
Skills you will gain
- Category: Customer Analysis
- Category: Competitive Analysis
- Category: Market Opportunities
- Category: Target Audience
- Category: Report Writing
- Category: Target Market
- Category: Market Analysis
- Category: Internal Communications
- Category: Customer Insights
- Category: Competitive Intelligence
- Category: Strategic Marketing
- Category: Customer Retention
